Keyword Research: A Beginner’s Guide

keyword research, a beginner's guide to seo best practice
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Writing a blog is a lot of fun but no matter how inspired you are, people are supposed to be interested in reading it. Since writing articles takes a lot of dedication and effort, you don’t just want to write about anything.

The magic word is Keyword Research.

Here’s the thing:

If no one is interested in your content, all your time commitment and opportunity costs are in vain.

In case you ask yourself: “But what should I write about?”

Today, I will show you a bulletproof method to find killer keywords that will spark your creativity and excite your target audience.

First things first: The tools of the trade.

Google.

We will start with the most obvious option itself: The number one search engine online.

It might seem obvious to take a look at Google when you are trying to find profitable keywords anyway but now we are going to look at some hints that tell you whether you should actually go for a keyword or not.

Look:

Just because a keyword shows up in the recommended search, doesn’t automatically mean that the search volume is great!

Let’s see what makes a keyword in Google profitable:

1#: Are there ads displayed at the top and right-hand side of the search results?

One of the easiest hints that a keyword is profitable, is the amount of ads that are being displayed in the organic search results.

If you don’t see a single ad, it is usually a sign that this particular keyword or phrase doesn’t convert well – which can be interesting depending on whether you are trying to establish a niche website or not.

In case you do see ads, pay attention to the advertisement description:

Many of them include links to a shop or a sign-up page, which signals that this keyword is in fact – profitable.

The amount of displayed ads can also give us a clue about how popular and competitive the keyword is.

If you see several ad campaigns on top of each other, it means that companies are actively trying to mark the number one spot.

Here’s some insight:

The order of advertisements is not made up by chance:

Google Adwords enables companies to set a budget for their campaign which determines their success in comparison to other advertisers.

It’s easy: The advertiser who pays the most, earns the highest spot!

Take this into consideration for your keyword research.

2#: Try running a sample ads campaign via Google Adwords and analyze your results.

As I mentioned above, Adwords allows you to set a budget.

You might want to argue that you’d need a lot of money to run a truly successful advertisement campaign but as a start, you can always drive some test traffic to your website.

The advantage:

You can see for yourself how well your desired keyword converts in regards to your online presence.

If you do consider an ads campaign, make sure to track at least a few hundred unique visitors though in order to proper calculate the exact value of your keyword.

3#: Calculate The Worth Of Your Keyword.

Let’s look at an easy formula that you can use to determine the value of any keyword. You can also use this formula in case you generate enough organic traffic yourself, it’s really worth it!

All you need to know is the following:

  1. The amount of total visitors (not impressions!)
  2. The amount of people that generated profit through your site.
  3. The amount of total profit that these people generated.

If you are aware of all three factors, you can use the following formula:

Total Visitors / Total Converted Profit = Average Value Of Each Visitor For The Keyword

This knowledge is powerful and I will explain why:

Depending on your regular ad impressions, you can easily calculate your weekly, monthly and yearly income through this particular keyword based on click-through rates.

You are basically able to approximately plan your future ad campaigns since you know how many potential visitors turn into a given revenue on average and how much you will need to invest.

Now all you need to worry about is ranking as high as possible in Google, in order to get the lion’s share of the click-through rates.

4#: Searching for more valuable keywords.

Until this point, we just talked about how to find profitable keywords on Google. However, there are a few (free) alternatives that have worked for me as well in the past and I want to introduce them to you today:

Keywordtool

If you never used any other website or tool other than the good old Keyword Planner or Adwords, you might want to try Keywordtool.

Despite the huge selection of paid solutions, this website really helped me to find some great keywords that will also spark your creativity for new content.

One of the advantages is the fact that this tool finds high valued keywords on several websites such as Youtube and Bing.

The navigation is extremely simple:

The search bar is right on top and you can even specify the language and the website that you are trying to rank your content on.

As a content creator on Youtube, I mainly use it for this purpose since the old Youtube Keyword Tool was recently closed.

So far, Im very pleased and I can only recommend it, especially for people that are new to keyword research and want to get a feel of how it works. The site also offers a pro plan in case you want more.

KWFinder

Another keyword tool that I want to showcase is KWFinder.

What I personally love about this tool is the fact that it also shows you the CPC and the SEO difficulty next to the keyword in order to have a better understanding of how well this keyword is received in the search engines.

On top of that, the navigation is fast and easy – just the way we like it!

Another interesting aspect about this tool in particular is the graph which shows the “interest over time” for each keyword.

If you weren’t sure whether your keyword is actually popular or maybe even slowly decreasing in regards of interest, you will be glad to use this website.

As a rule of thumb:

You shouldn’t just rely on one of these methods mentioned above but rather combine them. The more data you analyze, the better.

In Addition, you might also want to take a look at your Google Analytics statistic in order to find out what keywords your actual visitors searched for on your website.

A lot of people forget about this aspect and it can be incredibly valuable, since these keywords represent the actual vocabulary of your audience!

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